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Meh. Food Web

Mehmood Foods needed a digital home that carried the warmth of its packaging into a responsive web experience. The site balances product storytelling, recipe content, and a clean commerce surface.

Meh. Food Web
Role
Brand & Web Designer
Duration
1.5 months
Tools
FigmaIllustratorPhotoshop
Tech
Responsive Web
Figma Prototype
01

Project Overview

A warm, food-forward web experience pairing product storytelling with a clean commerce flow.
02

Problem Statement

The brand's packaging warmth wasn't carried through to its digital experience.
03

Solution

Editorial storytelling blocks, rich product photography, and a commerce surface that stays out of the way.
04

Typography

Display serif for storytelling moments, neutral sans for product and commerce UI.
05

Color Palette

Earthy, food-led palette borrowed directly from the packaging system.
06

Feature Highlights

Brand story · Product catalogue · Recipes · Commerce flow.
07

Final Results

A digital surface that finally matches the warmth of the physical product.

UI Gallery

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