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Product · Web DesignCompleted
Rawdah
Rawdah needed a premium digital presence that matched the quality of its product. The work focused on hierarchy, photography treatment, and a confident editorial tone.
Role
Product Designer
Duration
1 month
Tools
Figma
Tech
Responsive Web
01
Project Overview
An editorial-style product website with confident typography and generous whitespace.
02
Problem Statement
The brand needed a digital home that matched the craft of its physical product.
03
Solution
An editorial layout system with strong typographic anchors and considered imagery placement.
04
Typography
High-contrast serif display paired with a humanist sans for body.
05
Color Palette
Warm neutrals, restrained and product-led.
06
Feature Highlights
Editorial hero · Product narrative · Lookbook gallery · Considered CTA placement.
07
Final Results
A digital surface that reads like a printed lookbook while remaining fully shoppable.
Next project
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